Diabetes Public Service Annoucement: Eye Exams

Diabetic retinopathy is the cause of as many as 24,000 new cases of blindness each year, yet fewer than 50% of patients with diabetes receive an annual dilated eye exam that could detect the condition early enough for preventive treatment. A public service announcement campaign to encourage people with diabetes, particularly minorities, to receive annual eye exams was announced on November 28, 2001 by AAHP now AHIP, the ADA and the Foundation of the American Academy of Ophthalmalogy.

The campaign included a video, radio and print spots, which were translated in Spanish, to target minority populations who are particularly at risk for diabetes and its complications. Hispanics are twice as likely as the majority population to have type II Diabetes and diabetic retinopathy is 40-50% higher among African Americans.

Note: You must have Adobe Acrobat Reader and a media player to view/hear the PSAs

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